TikTok is one of the fastest-growing social media platforms with more than 1.65 billion downloads to date and whatever your business or brand, if you’ve not already done so, it’s time to jump on in and get involved.
Here are some excellent ways in which you can create TikTok content that will not only reach a younger audience (69% of TikTok users are between 16 and 24 years old) but will have the potential to make your business lots of coveted sales! Bonus.
1. Branded Hashtag Challenge.
Just like on Instagram and Twitter, most people use hashtags on TikTok in order to search and sort content. Not only this, but TikTok is the home of the hashtag challenge, where a creator will use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend. Businesses have really capitalised on this trend by creating some really successful branded hashtag challenges. In order to do this yourself, remember to
Make it simple
Make it fun
Have a goal in mind
2. Educational Videos
TikTok is not only just for goofy dance videos, it can also be a place to share educational and informative content in an approachable, easy-to-digest format. A video by a doctor on vaping has racked up more than 6 million views! You can get your message across if you are a socially-minded business to a young audience who may not know where else they can seak this information.
3. Team Up With An Influencer
This is an excellent way to tap into a unique and creative TikTok influencers followers by joining forces. Here are the best ways that you can make this happen:
Account takeovers. Allow a TikTok creator to post content directly from your account.
Hashtag Challenge: Partner with influencers to promote your brand’s hashtag challenge to their audience.
Endorsements. Get influencers to promote your brand or product on their own channel.
Just make sure that you choose an influencer who works with your brand.
4. Create Content Around Special Occasions
Keep track of upcoming events and holidays, especially those with particular relevance to your products and brand story. Your social media content calendar can help you plan for those occasions so you never miss an opportunity to capture audience interest.
5. Tutorial Videos
Whatever your product or service, find a way to bring it to life with a TikTok tutorial. Make-up tips, product demonstrations or how to perfect the perfect downward dog! The opportunities are limitless here.