Is it time for you to expand your Facebook content strategy? Want to include fun and engaging interactive Facebook posts that will create more engagement? In this article, we’re going to explain what an interactive Facebook post is and why it works as well as share a few of our top interactive Facebook post ideas and marketing tips.
In a nutshell, interactive posts are Facebook posts that get users to engage with your content. Our Facebook feeds are flooded with posts, ads, videos, and articles every day and it is the interactive posts that draw attention and stand out.
It is really important that you take the time to evaluate your options and select the right kind of posts, as the wrong ones may alienate your audience rather than enhance engagement.
With that in mind, here are some really fun and engaging post ideas for you to include in your Facebook marketing campaign right now.
Questions, Quizzes, and Polls
Ask your audience their opinion on a question and let the comments roll in! You can also use polls and even quizzes to boost engagement in the exact same way. An example is using different react buttons as ways to vote. For example, select “Like” to vote for option one or pick “Laugh” to vote for option two.
Your audience will be curious about your business, and behind-the-scenes posts can take advantage of that. It’s a sneak peek behind the curtain and, when used correctly, can make your audience feel more connected to your brand.
Videos have an average engagement rate of 0.26%. So if you’re not creating videos, you’re missing out on a significant number of interactions. Live streams have also grown in popularity, particularly during the events of 2020. Users enjoy being able to engage with a brand in real-time. They can ask questions, make comments, and get immediate responses.
Contests and Giveaways
There’s nothing more exciting than winning a prize to most people in your audience, no matter how small. After all, everyone loves to get something for free! That is why creating a contest with a giveaway is a sure way to boost engagement.
This has to be the ultimate goal of almost every single marketing campaign. Marketers want their posts to resonate with the audience so deeply that they can resist sharing them.
You can do this in a number of ways, for example using memes, which are inherently viral. Another way to go viral is to share an unpopular opinion, this is riskier though!
It’s not about you!
People want to know about your business, products, or services, but they don’t want you to post blatantly self-promotional content continually. Instead, focus on creating content that inspires emotions and fosters engagement. Tell stories!
Ask questions, be creative, and think outside of the box!
This is our final tip, is self-explanatory and always worth keeping in the forefront of your Facebook marketing campaign!