With content overload on Twitter, there is a real need for high-quality, engaging content. With that in mind, you can easily boost your Twitter engagement organically, and here are five strategies for exactly that.
Keep it real
In order to develop a brand voice that people remember and that helps increase engagement, you need to speak their language. This means you should tweet like a real person. If you think you have been doing this already, you may be surprised. A really great thing to do is an audit of your last 25 or so tweets. Look at these with a real critical eye and ask yourself the following:
Do they read as if they come from your brand or a robot?
Are they random and disjointed?
Is there a central, human voice?
Is it apparent what your brand is all about?
Keep tweets relevant
One easy way to generate ideas and create great video content is to monitor what's popular across top accounts on Twitter or keep an eye on what's trending. That way you are keeping it relevant. Also, utilizing engaging media content such as GIFs, videos, and memes will help to improve your organic Twitter engagement immediately.
Test Different Twitter voices
Have you ever experimented with different tones to see what gets the most engagement? If not, you should absolutely do this to test which receives the most engagement. Consider how you want your brand to come across on Twitter, create a strategy, and experiment within that range. For example, do you want your brand to be serious, or funny? Still not sure, then test it out and see what works.
Practice active engagement
People appreciate hearing back from a brand when they've reached out on Twitter. Believe it or not, a good reply can be even more successful than a good Tweet.