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Our Guide To Using Tiktok For Business

TikTok is the latest platform to be creating a real buzz. Particularly popular among young people, but is quickly growing a wide base of users.  The App currently has more than 800 million monthly active users and has been downloaded more than 1.5 billion times. Users upload 15-second videos that can follow nearly any format but tend to feature lip-syncing and/or dancing to a popular song or follow recognizable meme formats. 

For any business wanting to create a viral video that connects with a large customer base then they really should consider using TikTok.There are two main ways that you can use TikTok for business. 

Firstly by using TikTok’s ad platform.  This is where an ad will appear in between videos on the app that often look similar in format to regular TikTok videos. 

Secondly, a business can just create video content that attracts attention organically. Most businesses use a combination of these two approaches. 

How To Create Engaging Content On Tiktok

Your videos will need to be engaging in order to connect with your customer base. Here are a few ideas of how to to create the most effective content for your brand:

1. Song Parodies

Music centric videos are hugely popular on this platform. A good way of adapting this style to work for you is by changing the words to make them relevant to your brand.

2. Hashtag Challenge

You can use this format to either create your own hashtag or participate in an existing hashtag challenge.  The idea is that you challenge others to make and post a specific type of content and then they tag you using a dedicated hashtag.

4. Meet the Team

Use this to give your audience a glimpse into what goes on behind the scenes at your business.  You can simply sow various members of the team and introduce them and let them say what they do for your business. This will show your brand on a human level and really engage your audience. 

5. Product Demos/How-to videos

Offer a tutorial or how-to video that is related to your brand in some way.  For example, if you are a food business, showcase a recipe!  You can also create a product demonstration.  Show customers how your product works. 

6. Before and After Videos

This works particularly well if you are, for example, a beauty or hair care business but can be applied to most other types of businesses too.  Showing your customers a transformational before and after should gain lots of views and engagement. 

7. Wellness videos

Sure, this App tends to be on the whole the home to funny memes and dance videos but it can also be where users are looking for a bit of calm. Share a wellness tip or a relaxing video that may also have an association with your brand in some way. For example, an arts and crafts business could show a paint palette being mixed to some serene music or the slow brush of paint on a canvas.

8. Unique Stories

TikTok is the perfect place for you to share any quick facts or stories that set your brand apart. This could be something really simple like what your brand does for the community or which charity you have had a fundraiser for recently.  This just shows your users a little bit extra which they will enjoy.

TikTok Influencers

This is a really useful marketing tool for businesses to consider on TikTok. Basically, you approach influencers who are relevant to your target audience. You discuss ideas but then you leave the actual production for those users to create. You get to reach that person’s audience and get access to their unique ideas, which you of course compensate them for.

Additional Things To Consider When Creating Content On Tiktok

Remember that the average age of a TikTok user is at the moment fairly young, so you want to make sure that when creating content you keep in mind any cultural and generational references and respect. If you are not sincere or use their language and memes, you will not be successful in your marketing effort. Also, it is important not just to create sales videos!  First and foremost this is a social media platform so use it more to make connections and start conversations. It’s essential to interact authentically on the platform. 

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