With over 800 million active users worldwide, TikTok has quickly become one of the most popular social media platforms for marketers to reach a younger audience. To help marketers navigate the world of TikTok, here are 20 key stats they need to know for success:
TikTok has over 2 billion downloads worldwide, making it one of the fastest-growing social media platforms.
41% of TikTok users are aged between 16-24, making it a great platform to reach a younger demographic.
TikTok users spend an average of 52 minutes per day on the app, giving marketers plenty of opportunities to engage with them.
60% of TikTok users are female, making it a platform with a strong female presence.
TikTok is available in over 150 countries and in 75 languages, making it a truly global platform.
TikTok users create and share an average of 9 videos per day, showing high engagement levels on the platform.
The average engagement rate on TikTok is 29%, much higher than other social media platforms.
TikTok influencers with over 2.5 million followers can earn up to $800,000 per post, making it a lucrative platform for influencers and marketers alike.
TikTok ads have a click-through rate of 0.52%, higher than the industry average for social media ads.
Brands can reach an average of 706 million unique users per month on TikTok, making it a powerful platform for brand awareness.
73% of TikTok users have made a purchase based on a TikTok ad they saw, showing the effectiveness of advertising on the platform.
The average cost per thousand impressions (CPM) for TikTok ads is $10, making it a cost-effective advertising option for marketers.
TikTok users are more likely to follow brands on the platform compared to other social media platforms, showing a high level of brand loyalty.
35% of TikTok users have participated in a hashtag challenge, making it a great way for brands to engage with their audience.
TikTok has a 90% retention rate, meaning users are likely to continue using the platform long-term.
The average duration of a TikTok video is 15 seconds, making it a platform suited to short, engaging content.
49% of TikTok users have discovered a new product or app through the platform, showing its potential as a discovery tool for brands.
TikTok's algorithm is highly personalized, showing users content based on their interests and behaviors, increasing engagement levels.
TikTok ads have a 7-9% conversion rate, showing high levels of user engagement and interest in advertised products.
TikTok is the most downloaded app in Apple's App Store, showing its popularity and potential for marketers.
TikTok truly offers marketers a unique opportunity to reach a highly engaged audience, drive brand awareness, and increase conversions. By understanding these key stats, marketers can develop effective strategies to succeed on TikTok and leverage the platform's potential for business growth.
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