Twitter boasts 206 million monetizable users every single day. That means that one person in 38 is on the platform each day, taking the entire world into account. The audience is clearly there, so it’s all about grabbing their attention, making them fans of your brand, and turning them into paying customers.
So, if you’re in search of Tweetspiration and want to take your game to a whole new level, then read on because we have got you covered.
1. Customer Testimonials
It never sits well when a brand is constantly bragging about how great they are, however, impartial feedback from someone wholly unrelated is another matter altogether. So, use Twitter to invite feedback. If someone tags your brand in a positive tweet, retweet it. If it’s particularly exciting feedback, tweet the poster and ask if you can build a tweet around it.
2. Product Teasers
This is a great way to build suspense when you’ve got something exciting coming up. Posting a teaser tweet will leave your audience looking forward to finding out more. This is a great way to boost your follower count.
3. Multi-Image Posts
Most successful social networks that launched after Twitter have focused on visuals. Think TikTok and Snapchat. While more closely associated with character limits than images, there are plenty of ways to deploy multiple images in a single tweet, and they’re great for engagement.
4. Humour
These days you really do need personality to stand out, and the good news is that the internet loves jokes and memes. Remember to always ask yourself if something’s funny before posting, however. Twitter users can be especially savage the risk is your brand becomes the joke. So, read the room before posting.
5. Polls
Polls make a great post idea and are really flexible. Sometimes, you just want to hit your post quota for the week and have some fun, or maybe you really do want to know what your audience thinks about a particular subject. Either way, this is a no-brainer for engagement.
6. Industry News
When something interesting happens in your industry, show people you’re on the ball and post about it! Retweet, comment and provide an opinion. If it’s something bad, show how your business puts a positive spin on it. If it’s good, grab some of the attention!
7. Educational Content
Educational content always performs well because when people learn something new. Remember being on Twitter isn't always about selling. Show your brand wants to educate and be part of something really positive.
8. Questions
Many Twitter users are highly opinionated, so if you want to know something about your audience, just ask! Answers will flood in come in and even if you don’t find out something to benefit your business, the sheer number of responses will do wonders on that all-important algorithm.
9. Promos and Discounts
People love to get a deal, and if the only way they can do that is through Twitter, you bet they’ll keep checking back. So naturally, if you can discount your products and services and still make a tidy profit, you’ll probably appreciate the boost in sales too as well as see your follower count skyrocket.
10. Behind the Scenes Info
You can bet most of your audience wonders what goes on when the cameras are off. Do you have a unique supply chain or an unusual team-building strategy? Show off your assets in a Twitter-friendly way. When you’re short on inspiration, look for parts of your day that are standard practice for you but might cause a bit of a stir in a tweeted image or video.